A VWMA and a simple-moving-average of the same length diverge whenever volume is unevenly distributed. When VWMA sits above SMA, the higher prices in the window traded on more volume, which is read as genuine participation behind the advance.
Comparing the two lines is the main use, and it is a cheap way to add a volume dimension without a separate indicator panel.
Unlike vwap it has no anchor point and resets nothing, so it is a rolling measure rather than a statement about average traded price since a specific event. Do not substitute one for the other; institutions benchmark against VWAP, not VWMA.
Related: vwap, simple-moving-average, weighted-moving-average, volume, session-vwap