Each new value is a blend of the current price and the previous average, controlled by a smoothing factor derived from the period. Older data never fully drops out; it just decays, which makes the line smoother in transition than a simple-moving-average.
Because it responds faster, an EMA is common in shorter-term systems and in indicators built on it such as macd. The 9, 21 and 50 period EMAs are the usual intraday choices.
Faster is not better. Reducing lag increases sensitivity to noise, so an EMA system produces more signals and more whipsaw in a trading-range. The choice between SMA and EMA is a trade between being late and being wrong more often, and neither setting eliminates the underlying problem.
Related: simple-moving-average, hull-moving-average, macd, indicator-lag, whipsaw